18th March, 2015: Vatika Group, a leading developer in NCR announced its tie-up with PVR, the wellknown country-wide multiplex operator, to open and operate 26 multiplex screens in three of Vatika Group’s townships - Vatika India Next (250 hectares), Vatika Infotech City and Vatika City Central in Gurgaon, Jaipur and Ambala respectively. The multiplexes will attract an investment of more than Rs 300 cr jointly invested by Vatika and PVR. Altogether the multiplexes will have a seating capacity for 5000 people in the three townships. All the three properties are expected to be operational by Q4 – 2018-19.
Once operational it will be the first PVR in the city of Jaipur and Ambala and will be the largest multiplex in Gurgaon with 14 screens.
According to Mr. Vikas Sahdev, Head Sales & CRM Vatika Group,, “We are happy to partner with PVR. This will make the townships attractive from an entertainment standpoint and ensure the residents of the townships and nearby areas experience a world-class viewing experience”.
Mr. Ashwani Handa, Chief Development Officer, PVR Ltd. said “We are excited about our partnership with Vatika Group for such a vast geographical project, spread across three cities- Jaipur, Ambala and Gurgaon. The locations in all these cities are very promising in terms of developing infrastructure and being a hub of the real estate sector. These markets readily provide us with patrons who believe in experiencing cinema in a refined format. We wholeheartedly thank the Vatika Group for providing us with such prime locations. Through this association we hope to benefit not only the movie lovers but also increase our reach to newer audiences. We look forward to many such associations with the Group in future”
About Vatika Group:
The Vatika Group prides itself on creating spaces that enhance the lives of its customers. Incorporated in 1986, Vatika Group is amongst the leading and most promising developers in the National Capital Region (NCR, India). The Group has transformed every walk of life through its projects, while constantly raising the bar in terms of quality and innovation.
In 28 years, the Group has an impressive portfolio of projects – in the areas of residential, commercial, townships, hotels, education, business centres and facilities management. The Group has consistently focused on developing people-oriented projects that are commercially viable, architecturally outstanding and designed for the foreseeable future.
For more information about Vatika Group visit www.vatikagroup.com
PVR is the largest and the most premium film and retail entertainment company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. It currently operates a cinema circuit comprising of 462 screens in 104 properties in 44 cities pan India. The subsidiaries range from the largest bowling chain in India, 'PVR bluO' to the two casual dining restaurants Mistral and Mr Hong under PVR Leisure. The group under the arm of PVR Pictures is into film distribution of nonstudio/ independent international films in India. The company is also known for cultivating and spreading international movie culture countrywide and supports independent filmmakers under the banner of 'Directors Rare'.
PVR acquired the Cinemax properties in 2012 and currently serves 60 million patrons at PAN India level. From Gold Class and Mainstream Cinemas to Director's Cut, PVR has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience) accessible to its audience. Currently amongst the top 10 cinema companies in the world with respect to admissions per screen, PVR has entered the World Economic Forum’s List of Fastest-Growing ‘Global Growth Companies’
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